The Keyword Tracker helps you monitor your selected keywords’ performance over time, providing insights into their effectiveness for both organic ranking and ad targeting on Amazon. Here’s how to make the most of it:
1. Track Organic Keyword Performance: See how well your chosen keywords are performing in Amazon's search results. Monitoring your keywords’ ranks allows you to:
- Identify which keywords are driving visibility for your book
- Adjust your keyword strategy based on ranking trends
- Focus on keywords with upward momentum to maximize organic reach
2. Monitor Ad Keyword Impact: Use the Keyword Tracker to evaluate how your keywords are performing in ads. Tracking these metrics over time helps you determine the effectiveness of your ad spend and refine targeting strategies:
- Assess keywords with the best return on investment
- Focus on high-ranking, cost-effective keywords
- Optimize ad placements based on keyword performance trends
The Keyword Tracker provides key metrics to help you optimize your strategy:
a. Average Rank: Shows the average rank of your keywords across all tracked searches. This metric gives you a quick overview of how your keywords are performing overall.
b. Trend: Indicates if a keyword's ranking has improved or declined over time. Use this to identify keywords that are gaining traction or need adjustment.
c. Format That’s Ranking: Specifies which book format (e.g., Paperback, Kindle) is ranking for each keyword. This insight helps you focus on the formats that are performing best for specific keywords.
This tool allows you to make data-driven decisions, optimizing both your organic visibility and advertising effectiveness on Amazon to reach more readers and drive sales.
