This tool helps you select the best keywords to enhance your book's visibility on Amazon. Use it in two key ways:
1. Organic Keyword Selection: Select the 7 keywords allowed by Amazon on your book details page. These keywords influence your book's ranking in Amazon's organic search results, helping potential readers find your book without paid ads.
2. Ad Targeting: Discover effective keywords to target in Amazon ads. Choosing the right keywords for ads can help your book reach a broader audience, especially readers actively searching for similar content.
The Keyword Finder provides essential data to help you make informed decisions when selecting keywords for either purpose:
a. Search Volume: Indicates how often each keyword is searched. High search volume can mean more visibility, but it may also come with higher competition. Look for keywords that balance demand and attainability.
b. PPC Bid: Shows the estimated cost-per-click if you were to advertise with this keyword. This can be useful for understanding competition and potential ad costs, but is also a useful indicator of the keyword's overall competitiveness.
c. Ease of Ranking: Provides an estimate of how difficult it is to rank for each keyword. Keywords labeled as "Easy" offer a better chance of visibility with lower competition, making them ideal for both organic ranking and ad targeting.
This tool is designed to help you choose high-value keywords that maximize both organic discoverability and advertising effectiveness, ensuring your book reaches the right audience on Amazon.
